Is It Really Cheaper Than Sending Real Estate Postcards?
Printing & Design Rates
| Number of Issues | Per Issue Price |
| 5,000 - 7,499* | $0.38 |
| 7,500 - 9,999* | $0.35 |
| 10,000 - 19,999 | $0.32 |
| 20,000 - 30,000 | $0.30 |
*If mailing under 10,000 copies, each issue is subject to a setup cost of $295. This includes inserting your articles, updating stock pages, etc.
Postage Costs
We use a mailing house with access to discount rates. Our bulk rates cost between roughly 21¢ and 39¢. Send us your file for a free estimate and talk to us about how to get the postage rate down to 21¢! Even our postage is cheaper than the competition!
DON'T BE FOOLED BY COMPETITORS RATES! Get a firm quote from them and then compare our costs. Send us both your mailing list, let us quote you and see who is being honest and upfront. Our prices and service can not be beat!
Sell Advertising and Lower Your Costs
Our Top Agents sell ads to the mortgage lender, title companies, home warranty companies, movers, etc.
Reduce your costs and help your vendors increase your revenue! Try doing that on a standard real estate postcard!
| 5,000 Issue Example Mailed w/ USPS |
|
| Printing & Design (@38¢ per issue): | $1,900 |
| Set Up Cost: | $295 |
| Postage (Calculated here @ 21¢.): | $1,050 |
| Paper Trimming Costs (Reduces your newspaper size by 1/2" and saves you 17¢/copy bulk mail and 56¢/copy 1st class): | $135 |
| Total Production Costs: | $3,380 |
| Cost Per Copy w/ Postage: | 63.6¢ |
| Sell 3 ads(Full page color @ $1,000 & 2 1/2 page b&w @$300) | ($1,600) |
| Total Net Cost with Advertising Sales: | $1,780 |
| Net Cost Per Copy w/ Postage Less Ad Sales: | 35.6¢ |
| 5,000 Issue Example Hand Delivered |
|
| Printing & Design (@38¢ per issue): | $1,900 |
| Set Up Cost: | $295 |
| Delivery (Calculated here @ 10¢. Our top agents use the hand delivery method.): | $500 |
| Shipping and handling (est.): | $125 |
| Total Production Costs: | $2,820 |
| Cost Per Copy w/ delivery: | 52.4¢ |
| Sell 3 ads(Full page color @ $1,000 & 2 1/2 page b&w @$300) | ($1,600) |
| Total Net Cost with Advertising Sales: | $1,220 |
| Net Cost Per Copy w/ Postage Less Ad Sales: | 24.4¢ |
Why spend 69¢ or more on Full Color Real Estate Postcards?
If you're doing any kind of a serious direct mailing campaign, why would you spend over 11¢ more per mailed piece to have 1/12th the content?
Why send out one
"Just Sold" or "Just Listed" real estate postcard when you could advertise ALL of your listings
and show your market that you mean business!
Our papers work just as well with buyers too! Use call capture programs on your listings, advertise your website(s) and write articles
on the benefits of home ownership.
Send something useful to your clients!
Have your mortgage broker write monthly mortgage rate updates. Get your inspector to write home maintenance tips. Make your direct mail something your clients want to read, not something they throw away.
While you're at it, sell your vendors and other area businesses ads in your publication. Reduce your costs to $0!
